At a small nonprofit, the work is whatever just landed in front of you — a board member undermining the executive director, a program launch two weeks out and not ready, a crisis statement that has to go out tonight, a fundraising email that is not landing, a coalition partner whose position has shifted since October 7.

 

The advisory practice is built for that register: tactical, operational, short-engagement work for executive directors and board chairs who need a serious hour with someone who has done the job. Engagements are sized to fit the question and the budget — quick consults when one experienced read will move the decision, extended sessions for problems with more than one moving part, project engagements when the situation needs sustained attention over weeks.

Cheryl Dorchinsky founded the Atlanta Israel Coalition in 2018 and has run it as its executive director ever since. She built AIC from nothing — no staff, no funding, no board — into a multi-program advocacy organization with a working board and a recognized presence in Jewish, civic, and interfaith spaces in Atlanta and far beyond. She ran AIC through the COVID pandemic, the 2021 Gaza war, October 7 and the war that followed, and the global antisemitism surge that came with all of it. She has organized hundreds of programs, rallies, missions to Israel, and community responses. The World Zionist Organization recognized her work with the Zionist Legacy Award in 2023.

 

For years she has fielded informal calls from peers — executive directors and board chairs at other pro-Israel organizations asking how to handle the thing in front of them that week. The advisory practice formalizes that work under Mitzpe's imprint.